In a pickle? Here’s 4 grocery innovations
Unique new products have been filling the retail pipeline, and late summer into early fall, pickle-oriented arrivals were inordinately prevalent. New launches include dill pickle-flavored ketchup, pickle/gummy combos and pickles done as part of co-branded initiatives.
“Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years,” said Katie Peterson, director of Heinz Innovation at The Kraft Heinz Co. “The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.”
Over the last decade, Heinz has embarked on an innovation expansion, doubling down on more nuanced flavor profiles and elevated dipping experiences. From the Heinz Hot Varieties to the brand’s limited-edition Sauce Drops, Heinz Remix and more, Pickle Ketchup is the latest example of this strategy at work, Peterson said.
Click ahead for several pickle-centric new products.
Vlasic, Frank’s RedHot Pickles
Vlasic (Conagra Brands) partnered with Frank’s RedHot on the unveiling of three hot and spicy Kosher dill pickles varieties: Vlasic Frank’s RedHot pickles in a16-ounce jar of Kosher Dill Wholes; 24-ounce jar of Kosher Dill Chips; and Kosher Dill Spears. Each features a custom flavor blend that pairs Frank’s cayenne pepper with Vlasic’s garlic dill notes.
Vlasic also turned up the heat with two pickle chips. Vlasic Sweet Heat Pickle Chips provide a sweet and spicy spin on regular dill pickles, while Vlasic Xtreme Heat Pickle Chips take heat to another level with a spicy, juicy crunch, according to the manufacturer.
Frankford Candy Gummy Claussen Pickles
From Frankford Candy, Gummy Claussen Pickles consists of a jar of five individually wrapped green apple-flavored gummy brand pickles in an 8.8-ounce container. Claussen Pickle Tin Ornaments come with 1.6 ounces of fruit-flavored pickle gummy candies.
Heinz Pickle Ketchup
In response to a growing demand for dill-flavored products, Heinz Pickle Ketchup blends tangy, savory flavor of pickles with the taste of Heinz Ketchup into one condiment. Available in early 2024 as a permanent addition to the condiment portfolio, Heinz Pickle Ketchup is available for an SRP of $3.99 per 20-ounce bottle.
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